At Icebreaker, we know how to party. So it’s no surprise that a recent launch event held for New Zealand media in Auckland was noisy, raucous and action-packed.

Our models hammed it up on stage, throwing killer “blue steel” looks from the catwalk and treating guests to outrageous twirls, spins and dips. They even formed a human pyramid to show their commitment to Icebreaker’s athletic, outdoor image.

CEO Jeremy Moon had a great time telling everyone about Icebreaker, and a grower had a yarn about his merino sheep.

Guests were given a cool new Bodyfit+ top, and used our online traceability programme, Baacode, to trace the merino fibre in their new garment through the supply chain and right back to the farm where it was grown.

The Ramatour – our sexy mascot – was a hit with female guests, and everyone loved watching Junior range models Leo (five) and Scarlet (six) strut their stuff on the catwalk. We also showcased our Bodyfit+ and Icebreaker_GT ranges at the event.

Guests enjoyed snacking from their bags of sheep poo – which, you’ll be relieved to hear, were actually chocolate-covered raisins. Equally delicious were cocktails from 42Below canapés from Mint Kitchen, and the models serving them (all clad in our Nature and Beast underwear ranges).

Check out the pics of the event – you’ll love them.