To ensure the launch of our new dog-wear range goes smoothly in 2011, we have been investing in a small group of finely tuned wear testers. Latest to be added to the elite group of canine outdoor athletes is “Pipi” – a 12 week old Border Terrier.
Currently in a high altitude training camp near Queenstown at the home of Tony (our General Manager – Markets), Pipi will lead our winter mountain testing programme.
Originally bred in the highlands of Scotland, the Border Terrier breed are known for their hardiness and athletic prowess – in other words: perfect for wear testing Pure NZ Merino (as long as they don’t chase the animals too much).
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Our chocolate lab, Johnny Cash has been testing your clothes for the past two years. She actually wears the wife’s t-shirt on cold days, sleeps on my hoodie when I leave it lying around and the icebreaker socks are her favourite chew toys. No holes yet…