Our Spring Summer 2010 Catalogue

Here is the pic you have all been waiting for – our latest brand image that graces the cover of our Spring Summer 2010 catalogue… What do you think?


In our catalogue’s cover image, Icebreaker’s Ramotaur – half man, half merino – and his intrepid rider come thundering over New Zealand’s Southern Alps in midsummer. They’re followed by an endless stream of merino, flowing like a river through the dry mountain valley. The sun is high, the earth is bare, and each galloping footstep kicks up a plume of dust. It’s a scene that represents the ultimate fusion of people and nature: heat and speed and light and the rush of freedom.

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14 Responses to Our Spring Summer 2010 Catalogue

  1. Sebastian says:

    very nice… again!!

  2. martin says:

    Great artwork, but I always find that Ramotaur really creepy.

  3. That’s what you get when you invite the Weta Workshop team over for happy hour.

    Cheers, PC

  4. Caspian says:

    Really nice work.
    and here’s a thought for you to extend its use. Why not create a web app where your viewers can upload their face over the top of the girl and save the image to their desktop. Reckon it could transform the image into something with even bigger.
    You could do it with the other hero images too. Would be brilliant. Could even save the images at your Facebook/IM etc profiles. Spreading the IB love/brand further and deeper.

  5. dp says:

    the stereotypes are just bouncing off the walls in this one. Is this a condom ad?

  6. Can says:

    omg great work! we want more same jobs.

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