We’re bagging synthetics at New York City’s Paragon Sports this week!

Check out the live seamstress in the window – she’s turning your stinky old synthetic t shirts into running shoe bags.  Synthetic tops make great plastic bags – but aren’t great to run in.  Icebreaker merino smells better, feels better and performs better – try it!

For those of you in NYC, pop on down and visit Molly and the team – you’ll get a great discount on our Icebreaker GT range and get a free pair of socks.