Here I am on my ’special’ sheepskin when I was two.   It was called ‘Lammie’.  I loved it so much I ate it, almost all of it, over the course of a year as my teeth came in.  I’m sure it’s why I have strong teeth.

Heavy petting graduated to true love when I met my first merino.   My first merino encounter, when I was six, made me realize what a half-wit Lammie was in comparison.  A fluffy slipper compared to a real beast, this sheep was magnificent.  Horns like a bull, and an attitude to match.  And a farmer who still fed it using a bottle.

Eighteen years later I started Icebreaker, and later than that I’m now a dad, with three lovely daughters of my own.  I try and open their minds to new places, people, and nature - any of which may one day, change their life in subtle yet profound ways.  They each got their own Lammie when they were born.

- Jeremy Moon, Founder and CEO Icebreaker

JM and 'Lammie' JM & his Lammie JM and his Merino