Our NZ team have just hosted the inaugural Icebreaker Sock On, Sock Off Competition.  Teams got together this week and were timed to see who were the quickest to dismantle their new Run socks from the packaging, put them on, take them off and assemble them back in the orginal packaging again (kind of like a sock boat race!).

Sounds easy, but it’s not quite…  Check out the NZ ‘Soxy Bitches’ team attempt at staking their claim for global dominance.  We wonder which Icebreaker office will beat them…