Time’s 22 March 2010 issue in the US includes a brilliant two-page profile of Icebreaker and we’re thrilled.
Assistant Managing Editor Bill Saporito pens the story, which begins, “As a young man in New Zealand, Jeremy Moon became fond of sheep. Wait a minute, let’s start that again.”
The piece tells the whole Icebreaker story, the history of merino, and…well read it yourself here: http://www.time.com/time/magazine/article/0,9171,1971425,00.html
The awesome photo is by New Zealand photographer Steve Boniface.