Reporting live from the Icebreaker field office in Inverness, Montana…
We’re about to give Icebreaker a wear test like it’s never had before.We know Icebreaker merino performs flawlessly on ski slopes and in the bush – not to mention on the street and at the gym. But how will it perform in the dusty, sticky, oppressively hot wheat fields of rural Montana during the Jochim family farm’s annual harvest?

Headed by Icebreaker employee Allison Jochim (fourth from left), our intrepid team of field testers are about to risk personal comfort, dignity, and basic levels of hygiene in the 2010 ICEBREAKER ‘SHEEP IN HEAT’ HARVEST CHALLENGE.

The rules are simple: whoever wears their Icebreaker 150 weight top for the most hours of the harvest will WIN (competitors may take off the top to sleep at night but may not launder it between wearings).

First prize is a free Icebreaker top, dinner for two at the bar, the 2010 Icebreaker Sheep in Heat Commemorative Champion’s Trophy, and an unending stream of praise and glory. Second place is a handshake.

Right now we’ve had a bit of rain and the wheat is not dry enough to cut, but we’re expecting to be ready to go tomorrow. We’ll also be adding a few more competitors when the out-of-town crew arrives.

And if there are any farmers reading this . . . yes the crop looks good!

fieldbacks