A 20-foot tall image of merino sheep is being hung, and the paint is still drying, but this Friday, November 19, is the soft opening of Icebreaker’s first TouchLab store in New York City located in SoHo!
Since it’s 8,815 miles from New Zealand to New York, please help us get the word out!
Give your New York friends our SoHo store Secret Password!
If your friends say “Baa Baa” at checkout between now and January 1, 2011, they’ll receive 10% off their purchases (not to be combined with other discounts). Please invite them to follow us at facebook.com/icebreakernz and twitter.com/icebreakernz.
Enter to Win
As a way to say thanks for your help, we’re giving away 50 pairs of delicious Icebreaker merino socks. Just email email@example.com a copy of your Facebook or Twitter post or email to your friends and you’ll be entered to win via random drawing on January 5. Please put “Baa Baa” in the subject line of your email. Please include your full name, mailing address, phone number and sock size (S, M, L).
Kiwis, Friends & Family Event Dec. 2
We’ll have a special event on Thursday, Dec. 2 for Icebreaker friends and family and all East Coast kiwis! Watch the events page on facebook.com/icebreakernz for details!
The Icebreaker TouchLab store in SoHo will showcase our complete line – from Outdoor, Running, Cycling, Travel, Kids, to Underwear and City collections, all made from handpicked merino wool born in the Southern Alps of New Zealand.
Address: 102 Wooster Street, between Spring and Prince Streets (Spring Street subway station)
Hours: 11-7 Monday-Saturday; 11-6 Sunday
Phone: +1 646.861.2523