Last week, a team of us from Icebreaker traveled from Portland, Oregon, USA to Boulder, Colorado to launch the GT Run and GT Bike collections to a group of 28 editors. To showcase the no-stink benefits of merino, the traveling trio decided to wear their IB GT Run and GT Bike gear from the start of the event to the morning after. We called it the “GT No-Stink Marathon.” Here are a few photos, which document the trip. No nose plugs required!
Hour 1: GT Run GM Deb Boswell and Marketing Manager Molly King test their LS Rush Crewes and Rush ¾ Tights at PDX.
Hour 2: We passed the pilot and flight attendant’s no-stink test after hour two.
Hour 8: After hour 8, the Icebreaker team is smelling great!
Hour 9: Then we put the threads to the test on the road and trail.
It was 70 degrees and sunny, yet our wool kept us feeling cool.
Hour 10: Post workout, the whole GT gang is smelling fine after a run and a ride.
Hour 14: Into the evening and hour 14, the team is fresh and clean.
Hour 16: Deb having sweet-smelling dreams in her GT.
- Hour 26.2: The trio is stink-free after more than 26 hours in their GT. (We did shower and just put the clothes back on.)
We encourage you to try items from our GT Run and GT Bike ranges. Next time, you can join the race and try to beat our time!
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