It was only a week ago that the Icebreaker Montreal TouchLab hosted an evening for the Esprit de Corps charity relay run from Montreal, Canada to-New York City, U.S.A. It was also on Friday June 3, that Icebreaker joined the starting line Expo activities in the Old Port of Montreal – the starting line of the 60+ hour journey. Over the weekend I kept followed the teams route south, continually stunned at how quickly they seemed to progress. My own own experience of running last year though has taught me that time passes altogether differently out there on the road!
Icebreaker has generously supported the 2011 Montreal-NYC runners by outfitting the teams with our new GT Run line, once again putting light-weight, breathable, non-stinky merino to the test of endurance, running legs and 60 hours couped up in two RVs. We even enticed Halifax based Icebreaker ambassador, Mark Campbell, to come down and talk about his own running adventures at our TouchLab event (more on that in our next Blog post).
Although Icebreaker may be a new concept for some, like ex- Montreal Canadians player and Montreal-NY 2011 team member, Georges Laraque, it has been amazing to see some of my team mates from last year – as well as newly introduced runners – embrace Icebreaker merino so enthusiastically.
We congratulate the runners on their achievement, commitment and effort, and hope that their journey was filled with positive insight. We look forward to hearing their stories and their feedback about the Icebreaker GT Run range.
- Andrew Hlavacek, Manager – Icebreaker Montreal TouchLab
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