Following a fantastic bake off in our head office in Wellington last year, yesterday we held the 6th annual Great Icebreaker Cake Bake Off.
This years competition was our biggest event yet with 15 cakes entered, and the standard of the entries were truly scrumptious. Entrants had gone to huge lengths to take out this years title and trophy (a wooden rolling pin with winners names engraved on it). Cakes were baked just prior to submitting so they were warm; there were beautiful cake stands, decorations and name cards designed; and one entrant even spent half of his Sunday testing and getting his cake ‘just right’ for judging!
Congratulations to the following Wellington staff members (as judged by the famous NZ chef Ruth Pretty):
1st PLACE – Rebecca Toomer and her Lemon Drizzle Cake
2nd PLACE – Heidi Anderson and her Schwarzwälder Torte
3rd PLACE – Tracey Davies and her Caramel Apple Cupcakes
BEST PRESENTATION – Christina Stanley and her Magpie Meringue Cake
PEOPLE’S CHOICE – Di Clapperton and her Sticky Date Cake
Congrats to all who entered, bring on next years comp!
Ever worn your Icebreaker planking? Turns out it’s just as good for wearing while acting like a plank of wood as it is for hiking, skiing and running.
Icebreaker’s Northern Hemisphere Sales and Marketing team put our gear to the planking test in Amsterdam the other week, when we met to launch the new Spring/Summer 2012 range.
In typical Icebreaker fashion, the sales meeting was a mix of early morning meetings and late night scavenger hunts. Frank Spiewack, General Manager of Emerging Markets, demonstrated a few inspirational planks before giving us the challenge of trying it for ourselves.
Our in-house photo documentarian, Kent Hawkins, captured the Icebreaker International Planking Team as we planked our way through Amsterdam. Planking wild!
Want to join the planking craze? Give it a try, and share your photos with us on our Facebook Page. Between now and August, post photos on our wall of you wearing Icebreaker while planking. Tag the Icebreaker you’re wearing in your photos, and you may be the lucky planker who wins an Icebreaker planking outfit!
Planking has a strong history in New Zealand – Kiwi IndyCar driver Scott Dixon planked on the tires of his race car, and Prime Minister John Key appeared hovering mysteriously in the background of a shot of his teenage son, Max, planking on a sofa.
So give planking a go. And don’t forget: plank safe.
Last week, a team of us from Icebreaker traveled from Portland, Oregon, USA to Boulder, Colorado to launch the GT Run and GT Bike collections to a group of 28 editors. To showcase the no-stink benefits of merino, the traveling trio decided to wear their IB GT Run and GT Bike gear from the start of the event to the morning after. We called it the “GT No-Stink Marathon.” Here are a few photos,which document the trip. No nose plugs required!
Hour 1: GT Run GM Deb Boswell and Marketing Manager Molly King test their LS Rush Crewes and Rush ¾ Tights at PDX.
Hour 2: We passed the pilot and flight attendant’s no-stink test after hour two.
Hour 8: After hour 8, the Icebreaker team is smelling great!
Hour 9: Then we put the threads to the test on the road and trail.
It was 70 degrees and sunny, yet our wool kept us feeling cool.
Hour 10: Post workout, the whole GT gang is smelling fine after a run and a ride.
Hour 14: Into the evening and hour 14, the team is fresh and clean.
Hour 16: Deb having sweet-smelling dreams in her GT.
Hour 26.2: The trio is stink-free after more than 26 hours in their GT. (We did shower and just put the clothes back on.)
We encourage you to try items from our GT Run and GT Bike ranges. Next time, you can join the race and try to beat our time!