Why is Icebreaker the natural choice to Give Green? Because we offer a natural choice in a world of petroleum-based synthetics.
Each year, sheep in New Zealand’s Southern Alps grow thick merino wool, and each spring the coat is shorn. From this fibre, Icebreaker creates beautiful lightweight clothing that protects the body against extremes of temperature, breathes exceptionally well, resists odor and is designed to perform in the outdoors.
When you buy Icebreaker for friends and family, you’re giving a gift that is not just soft and luxurious but natural, sustainably produced and annually renewable.
Plus, your unique Baacode will let you trace the merino fibre from your Icebreaker garment back to its source. You can see the living conditions of the high country sheep that produced the wool, meet the farmers who are custodians of this astonishing landscape, and follow every step of the supply chain.
Be kind to nature and your loved ones this year: join Icebreaker and other environmentally responsible retailers to turn Cyber Monday into Green Gift Monday. Learn more here: http://blog.nature.org/green-gift-monday/
We’re bagging synthetics at New York City’s Paragon Sports this week!
Check out the live seamstress in the window – she’s turning your stinky old synthetic t shirts into running shoe bags. Synthetic tops make great plastic bags – but aren’t great to run in. Icebreaker merino smells better, feels better and performs better – try it!
For those of you in NYC, pop on down and visit Molly and the team – you’ll get a great discount on our Icebreaker GT range and get a free pair of socks.
Bring your synthetic t-shirt into Paragon Sports flagship store on 18th and Broadway (New York City, USA) from Monday 5th October and a live seamstress sitting in the store window will turn it into a reusable running shoe bag for free!
New York Marathoners and aspiring marathoners will also receive 26.2% off their Icebreaker GT purchase and a free pair of Icebreaker socks (from October 5th to 12th).
Synthetic tops make great plastic bags – but aren’t great to run in. They stink after a run, feel unnatural, and are made from oil.
Our apparel is the natural alternative to synthetics – it feels better, doesn’t hold odor, is better for the environment and is biodegradable. Because you can run in Icebreaker for weeks without washing it, energy costs are reduced and less detergents are put into the environment.
Here are the details for the event:
Monday, October 5 to Monday, October 12
11 am – 7 pm
Paragon Sports
867 Broadway at 18th Street, NYC
