Icebreaker - Pure Merino

Our NZ team have just hosted the inaugural Icebreaker Sock On, Sock Off Competition.  Teams got together this week and were timed to see who were the quickest to dismantle their new Run socks from the packaging, put them on, take them off and assemble them back in the orginal packaging again (kind of like a sock boat race!).

Sounds easy, but it’s not quite…  Check out the NZ ‘Soxy Bitches’ team attempt at staking their claim for global dominance.  We wonder which Icebreaker office will beat them…

It’s all go in Vancouver at the moment for the 2010 Winter Olympics.  Icebreaker is proud to support Team NZ by supplying the official base layer to our athletes.  We’ve created a site  www.icebreaker.com/whatsnexttoyourskin to keep everyone up to date with what’s going on as the competition and hype heats up at this years winter Olympics Games.

Check the site regularly to see our latest blog posts, photos and video’s from the action in Vancouver and Whistler.

We’re also giving away Icebreaker product daily to the best photo we receive in our “What’s Next To You Skin” competition,  You can check out all the current entries (plus how you can enter yourself) here - we’d love to see a photo of you showing us whatever you have next to your skin!

Daily we draw a winner who will receive a new Icebreaker top and every entry will be in the grand prize draw to win a Limited Edition Icebreaker ‘Whistler’ top and Hat.  Drawn on March 2nd 2010.  View Terms and Conditions here.

Get photographing!

Hey guys - we love hearing your Icebreaker stories and checking out pictures of you in our gear.

Feel free at anytime to send your comments, stories, ideas and photos to: blog@icebreaker.com   We’d love to share it on our Blog and with other Icebreaker-ites.

Don’t forget to sign up to our fan page on Facebook or follow us on Twitter too.

We discover Fiordland National Park whilst shooting our new Fall/Winter 10 range.  Here’s a sneak peek for you before the new range is released next year.

Our CEO Jeremy Moon turned the big 4-0 on Wednesday (Sept 2nd).  We celebrated in style with a surprise birthday bash in Wellington.  The night was full of the usual Icebreaker party antics, including an Irish Dance by the birthday boy himself and our French team…

The Icebreaker Stink Patrol crack down on odour mules at the Outdoor trade fair in Friedrichshafen in Germany earlier this week.

It was Martina’s (our German PR & Marketing Manager) birthday during the Outdoor tradeshow in Friedrichshafen, Germany… and in true Icebreaker style the team decided to do an impromptu Haka for her.

Ringa pakia
Uma tiraha
Turi whatia
Hope whai ake
Waewae takahia kia kino

Ka Mate! Ka Mate!
Ka Ora! Ka Ora!
Tenei te ta ngata puhuru huru
Nana nei i tiki mai

Whakawhiti te ra
A upane ka upane!
A upane kaupane whiti te ra!
Hi!!

Translation…
It is death! It is death!
It is life! It is life!
This is the hairy person
Who caused the sun to shine
Keep abreast! Keep abreast
The rank! Hold fast!
Into the sun that shines!

Earlier this week a team of Icebreaker staff from our Wellington Head Office went down to Christchurch to attend the NZ Merino conference.  Jeremy spoke about Icebreaker and we put this video together for our merino growers so they had an insight into what life is like at the Wellington IB office.

I had a once-in-a-lifetime opportunity to skydive at Whistler Skydiving in Pemberton BC, Canada with my old school friend Kane.  What an experience - one of the most thrilling adventures of my life.  And my Icebreaker played a key part.  While cruising in a plane with the doors open to 10,000 feet , you get mighty cold.  But not me - I was wearing my new IB socks (thanks Darren!) and my favourite IcebreakerGT Quantum Hood.  I was toasty warm - and didn’t sweat one bit (pretty crazy considering how nervous I was).

- Brooke Riley, Web Project Manager

Check out this video clip from the David Letterman Late Show - can you spot the Icebreaker top on the ‘The Dead’ lead singer Bob Weir?  He’s wearing a Bodyfit260 Tech Top in Thunder/Ink.  We think he looks pretty cool.