A team from Icebreaker’s head office in Wellington is about to take on one of the world’s toughest endurance events – Race Across America, an epic, non-stop bike race across the US.
Mad, huh? We think so, but our team is committed to putting our gear to the test, taking it to the limit and getting back to nature.
Last weekend, the team – Rob, Hamish, Maureen and Jason – completed a test run, cycling from Wellington to Taupo in some of the worst weather we’ve seen in a while. They battled the elements in preparation for the race, rocking out their IcebreakerGT gear and showing us what they’re made of. The pictures speak a thousand words – see for yourself. Shot by Fred l’Ami our Identity Design Director, he’ll also be covering the Race Across America.
The team and support crew will be wearing Icebreaker for the duration of the event. We’re looking forward to putting our gear to the test during this 8 day non-stop epic Race Across America.
You can watch the progress of the team, send messages of support, ask questions, enter to win Icebreaker gear and entries to the Speight’s Coast to Coast via the following website: http://raam.icebreaker.com
We’d love you to join in and support our guys – highlight June 12 in your diaries for the start of the race!
