Quite simply, because nature is better than plastic.

We know you care about where the things you buy come from, want to know about the ethical commitment of the companies you buy from, and what impact your purchases will have on the planet. That’s why we’re committed to a sustainable business model that doesn’t put profits ahead of the environment.

Each year, sheep in New Zealand’s Southern Alps grow thick merino wool, and each spring the coat is shorn. From this fibre, Icebreaker creates beautiful merino clothing. Our merino clothing combines the best qualities of traditional wool, synthetics and cotton. It’s soft and non-itch, it’s warm in the cold and cool in the heat, it breathes to prevent clamminess, and it has a miraculous ability to warn off stinkiness – you can run a marathon and still smell as sweet as if you’ve spent the day on the sofa.

And because it was made in the mountains, rather than a lab, merino wool is renewable, recyclable and biodegradable. Plus, your unique Baacode will let you trace the merino fibre from your Icebreaker garment back to its source. You can see the living conditions of the high country sheep that produced the wool, meet the farmers who are custodians of this astonishing landscape, and follow every step of the supply chain.

So along with The Nature Conservancy we’re celebrating the second year of Green Gift Monday! And encouraging you to give green this holiday season with responsible, meaningful holiday gifts.

Green Gift Monday coincides with Cyber Monday, November 28, the biggest online shopping day of the year.