Icebreaker - Pure Merino

The New Zealand BeST Design Awards were held on Friday night and the awesome Icebreaker design team took away three of the highly coveted awards.

We were awarded bronze awards for our Fall Winter 2009 catalogue; for our new Bodyfit+ packaging; and for the Ewe Tunes viral e-campaign we ran over the holidays. Great news!

Nice work team, sausage rolls all round at morning tea today!
 

Here is the pic you have all been waiting for – our latest brand image that graces the cover of our Spring Summer 2010 catalogue… What do you think?

In our catalogue’s cover image, Icebreaker’s Ramotaur – half man, half merino – and his intrepid rider come thundering over New Zealand’s Southern Alps in midsummer. They’re followed by an endless stream of merino, flowing like a river through the dry mountain valley. The sun is high, the earth is bare, and each galloping footstep kicks up a plume of dust. It’s a scene that represents the ultimate fusion of people and nature: heat and speed and light and the rush of freedom.