January 18th, 2010 / Jeremy Moon + People + Photos
The Tararua forest looms (literally) on my doorstep, and is one of several mountain ranges in the North Island of New Zealand which form a ridge running parallel with the east coast of the island between East Cape and Wellington.
Bringing in the new year discovering another hidden wonder of our country was exhilarating. Tramping through lichen covered ancient forest at 4000 feet, and trying to withstand the powerful southerlies our wee country has to offer was just a few highlights of the trip.
My next challenge has already been put to me – to get a deeper understanding of this forest; what new challenge will you be taking on this year to open your mind to the wonderment of nature?
- Jeremy Moon, Founder & CEO – Icebreaker
July 29th, 2009 / Athletes + Endorsements + Events + Spring Summer 09
Running a relay race from Montreal to New York City is no picnic, but a group of Icebreaker-sponsored athletes recently met this awesome challenge.
Our Montreal Touch_Lab_ sponsored 10 athletes and two coaches from ‘Esprit de Corps’ to compete in the 617k race. The relay involved running 10k six times, which was especially tough for those athletes who hadn’t done any endurance running before.
Sonia Laboursodiere, a member of group, feared her injuries would prevent her from running her part of the relay. Despite thinking that the race was “a bit insane”, Sonia decided to go ahead to prove to her four sons “that when you really want something in life, you can achieve it”.
It was a hard slog, but Sonia and her fellow runners successfully completed the race in about 65 hours. All the athletes were running to raise funds for a summer camp for underprivileged children.
“Life sometimes bringing us at a point where we need to make a decision about what we want to accomplish. This challenge has made me realize that I am able to do more than I thought,” says Sonia.
“I feel much strong and more confident than I did before the race.”
The team all wore Icebreaker_GT tops and caps. Later, they said the fit and style of their Velocity Crewe tops were amazing, very comfortable, and didn’t stink.
Rejean Roussy – Montreal Touch_Lab Manager
