Icebreaker - Pure Merino

A 20-foot tall image of merino sheep is being hung, and the paint is still drying, but this Friday, November 19, is the soft opening of Icebreaker’s first TouchLab store in New York City located in SoHo!

Since it’s 8,815 miles from New Zealand to New York, please help us get the word out!

Give your New York friends our SoHo store Secret Password!
If your friends say “Baa Baa” at checkout between now and January 1, 2011, they’ll receive 10% off their purchases (not to be combined with other discounts). Please invite them to follow us at facebook.com/icebreakernz and twitter.com/icebreakernz.

Enter to Win
As a way to say thanks for your help, we’re giving away 50 pairs of delicious Icebreaker merino socks.  Just email cs@icebreaker.com a copy of your Facebook or Twitter post or email to your friends and you’ll be entered to win via random drawing on January 5.  Please put “Baa Baa” in the subject line of your email.  Please include your full name, mailing address, phone number and sock size (S, M, L).

Kiwis, Friends & Family Event Dec. 2
We’ll have a special event on Thursday, Dec. 2 for Icebreaker friends and family and all East Coast kiwis!  Watch the events page on facebook.com/icebreakernz for details!

Store Details
The Icebreaker TouchLab store in SoHo will showcase our complete line – from Outdoor, Running, Cycling, Travel, Kids, to Underwear and City collections, all made from handpicked merino wool born in the Southern Alps of New Zealand.

Address: 102 Wooster Street, between Spring and Prince Streets (Spring Street subway station)
Hours: 11-7 Monday-Saturday; 11-6 Sunday
Phone: +1 646.861.2523

Cheers to everyone who participated in our “What’s Next to Your Skin?” Vancouver 2010 competition!

Helen Danglmaier from Irdning, Austria, Europe (pictured below), is the lucky winner of the limited edition Icebreaker Whistler ’10 gear, which includes a set of Bodyfit+, an Icebreaker “Whistler” Toque hat, Skier Mid Socks, the AC Glacier Scarf and the Long Sleeve Chase Crewe.  Nice one Helen!

We received 255 fantastic entries to the competition — from goats to babies to boys and girls in their Nature and Beast knickers (and less). Take a look back at what was submitted here.

Icebreaker was honoured to be the Official Baselayer Sponsor of the New Zealand Winter Olympic Team, and we’re proud of the Kiwi team who competed in Vancouver last month.  We had an awesome wrap up party on Monday.  The band was fantastic and we sold the bar out of beer!  Photos and video to come once Kent Hawkins, our marketing man in Canada, recovers from a chest infection that knocked him out that night (or so he says).

Let us know what you thought of the competition.  We’d like to do again if you’re all up for it?

It’s all go in Vancouver at the moment for the 2010 Winter Olympics.  Icebreaker is proud to support Team NZ by supplying the official base layer to our athletes.  We’ve created a site  www.icebreaker.com/whatsnexttoyourskin to keep everyone up to date with what’s going on as the competition and hype heats up at this years winter Olympics Games.

Check the site regularly to see our latest blog posts, photos and video’s from the action in Vancouver and Whistler.

We’re also giving away Icebreaker product daily to the best photo we receive in our “What’s Next To You Skin” competition,  You can check out all the current entries (plus how you can enter yourself) here – we’d love to see a photo of you showing us whatever you have next to your skin!

Daily we draw a winner who will receive a new Icebreaker top and every entry will be in the grand prize draw to win a Limited Edition Icebreaker ‘Whistler’ top and Hat.  Drawn on March 2nd 2010.  View Terms and Conditions here.

Get photographing!