Check out our Design Director Fred.  He’s looking pretty relaxed don’t you think?  He’s just got back from hanging out (well working) at our Spring/Summer 10 collection photo shoot.

Over the next few weeks we want to know if you can tell what country we photographed our latest Superfine range.  We’ll update the blog with photos and stories from Fred along the way, and if you reckon you’ve got a fair idea, flick us an email at blog@icebreaker.com.  If you guess the correct country location, we’ll put you in the draw to win a free top.  Entries close 5pm 31 May 2009.

Oh and here’s a few ‘sneak peeks’ of Fred and our new range to get you guessing.  Just in case you weren’t sure, Fred’s the guy in the last photo.

SS10 Sneak Peak - Superfine Hot ManSS10 Sneak Peak - Superfine Hot WomanSS10 Hot Fred - on location