Since the 1980s, consumers have been “fleeced” by sportswear companies that make garments they call “fleece” but are actually synthetic garments made from oil.
Everyone knows real Champagne comes from the Champagne region of France; and real fleece only comes from a sheep – and now from us right here in New Zealand!
In our new Fall/Winter 10 season we unveil Realfleece – a premium natural alternative to a synthetic fleece for men and women. Unlike synthetics, Icebreaker Realfleece is stylish and sophisticated and can be worn on the mountain as well as on the town.
Here’s Icebreaker founder & CEO Jeremy Moon talking about Realfleece:
We discover Fiordland National Park whilst shooting our new Fall/Winter 10 range. Here’s a sneak peek for you before the new range is released next year.
Saturday was another example of why it is so special to live and work here in Wellington.By morning we were shooting some of the new Fall/Winter 10 range (which is looking hot) in the studio. Shoot went real smooth thanks to the combined efforts of everyone involved – see the first picture of Fred, Jono, Jo in conference and Rich on the longboard in the background.
After my part in art directing the Beast shoot was done, I headed off to Waikanae beach for a city getaway and sunset – only 30 mins in the car.
