On 1 October 2010, Icebreaker’s design team won gold and two silvers at The Designers Institute of New Zealand annual Best Design Awards, an annual showcase of excellence in graphic, spatial, product and interactive design.
Icebreaker won gold for our new, sustainable sock packaging, an 18-month project, which replaced the traditional plastic banit pins used to hold pairs of its premium merino socks together with an innovative folding cardboard wrap pack. The company won silver awards for our Icebreaker GT Technical Baselayer packaging and the Icebreaker headquarter’s new interior art.
Congrats to Fred L’Ami and the Identity Team as a whole for their achievements last Friday. This is well-deserved recognition for the design craftsmanship that goes into their work.
