When I was asked to go to a media event, I had no idea what I was in for. “Where are we going?” I asked. “Hicksville,” they replied. “Where is that?!” I asked. A Google search of Hicksville confirmed my fears… 1. Hicksville’s location is indeed a secret and 2. Icebreaker is sending me on a journey to the desert in what could be the most elaborate firing scheme ever. And I thought I had done quite well on my year review.
All kidding aside, I actually went to represent Icebreaker to a bunch of editors. Hicksville was our home for 2 ½ days. It was a fantastic couple of days, and the perfect environment to put Icebreaker to the test…hot days and chilly nights. Here’s a sample of the feedback we received from the media:
“We used the hell out of Icebreaker—and while I’ve always known what a great brand it is, it’s nice to use wool in the desert, not just on the slopes.” Rachel Sturtz (freelance writer whose stories have appeared in Esquire, Allure, Hemispheres, Women’s Health, Fitness, Shape,MensHealth.com, Runner’s World, Running Times, Competitor, ESPNW and ESPN HS, Capitol File, The Daily, and many more)
“My favorite part was the funkiness of it all. Really made for a memorable trip on every front… the Icebreaker stuff is a marvel.”
Tim Neville (freelance writer whose stories have appeared in Outside, Skier Magazine, The New York Times, and many more)
I made it out of the desert with quite a few more freckles, some new friends, AND my Icebreaker job.
Christy Bigelow – Icebreaker US Customer Service