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GT Baselayer put to the test at the Speight’s Coast to Coast

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Jordan Pearson recently completed the Speight’s Coast to Coast, racing a gruelling 243 km’s from New Zealand’s West to East Coast, crossing the mighty Southern Alps and some of our merino country in the process. An Icebreaker sponsored athlete, Jordan put our GT Baselayers to the ultimate test.

“My first Speight’s Coast to Coast went better than expected with great results in all of my sections. My school team finished 3rd in the 2 Day School Boys section.

On the beach I received a lot of media attention in my R&R Sport kit, a bright yellow school team race bib with Icebreaker tattoos on my face. The race began well with an average run placing me in the third bunch up the road. Ok but the bunch wasn’t working well together so using my awesome Giant TCR Advanced I made the jump up to the second bunch. However, this bunch wasn’t working well together either, so when I got the chance I made a break up to the first bunch. With about 20km to go on the first ride, the individuals expected the team members to tow them to the run transition. This left me pulling along the first bunch without help. I soon got sick of towing them along so I broke away seeing if I could catch Steve Gurney. I didn’t quite catch him before the transition but still good enough to be 5th overall into transition giving my team runner a five minute lead over the other school boy teams. After a decent run by my team mate, we were still placed third, 20 minutes behind second place. A good day 1.

Day 2 began well, with Steve Gurney, Olivia Spencer-Bower and Kate Cambie in my start group. Steve and I charged through the bike catching other competitors easily as we worked together to Mt White Bridge. I was really pleased to actually lead Gurney while running down to the kayak. My Icebreaker GT layers were ideal for the paddle through the higher than normal gorge. Took a few waves over the bow but great fun and fast! The kayak was going well until just before Woodstock where the wind picked up to almost impossible conditions for paddling. Thanks to the wind and my relative light weight I had several swims which lost me at least 40 minutes. Even the elites and heavier paddlers were having major issues with the wind. After a fast transition, my team mate was flying down the final cycle until 2 punctures ended any chance of moving in to second place, crossing the line in an overall time of 14:10:00.

Overall, the race went well with only a few glitches. Thanks to Icebreaker for the merino layers.”

- Jordan Pearson, Icebreaker Sponsored Athlete


Best Design Awards finalists

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Congratulations to our Graphic Design team in our Wellington Head Office.  It was announced today that 3 of our designs are finalists in the Designers Institute of New Zealand Best Design Awards 2010.

Nice work guys!

Check out their stunning work here:
Icebreaker GT Technical Baselayer Packaging
Icebreaker Merino Socks Packaging
Icebreaker Office Interior Art

Athletes Conquer “Insane” Race

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Running a relay race from Montreal to New York City is no picnic, but a group of Icebreaker-sponsored athletes recently met this awesome challenge.

Our Montreal Touch_Lab_ sponsored 10 athletes and two coaches from ‘Esprit de Corps’ to compete in the 617k race. The relay involved running 10k six times, which was especially tough for those athletes who hadn’t done any endurance running before.

Sonia Laboursodiere, a member of group, feared her injuries would prevent her from running her part of the relay.  Despite thinking that the race was “a bit insane”, Sonia decided to go ahead to prove to her four sons “that when you really want something in life, you can achieve it”.

It was a hard slog, but Sonia and her fellow runners successfully completed the race in about 65 hours. All the athletes were running to raise funds for a summer camp for underprivileged children.

“Life sometimes bringing us at a point where we need to make a decision about what we want to accomplish.  This challenge has made me realize that I am able to do more than I thought,” says Sonia.

“I feel much strong and more confident than I did before the race.”

The team all wore Icebreaker_GT tops and caps. Later, they said the fit and style of their Velocity Crewe tops were amazing, very comfortable, and didn’t stink.

Rejean Roussy – Montreal Touch_Lab Manager