Icebreaker Blog - Holy Sheep!

Holy Sheep! is our weblog of latest news, product releases,
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Merino Hits Munich

Congrats to our European team who recently exhibited at ISPO in Munich! Every year, thousands of international exhibitors from the outdoor and performance sports industries present their latest products at the Munich ISPO trade show. This year, in just four days, ISPO experienced more than 80,000 visitors from 100 countries.

Our team was thrilled to show off our new innovations. We held an amazing retailer event to kickoff upcoming Icebreaker programs and our partnership with Protect Our Winters (POW). Icebreaker’s CEO Jeremy Moon and Pro Snowboarder and Founder of POW, Jeremy Jones, spoke about upcoming collaborations aimed at fighting climate change. Icebreaker will be launching a new nature series collection (more info on this to come!) with a percentage of our sales going to POW’s charity. 

Icebreaker Warms Up Chicago

We recently opened our first Icebreaker retail location in the Midwest at 44 E. Walton Place in Chicago’s Gold Coast, just in time for the holidays. To celebrate the new location we hosted a Grand Opening Event on December 6th, with proceeds from the event being donated to the Glen Ellyn Food Pantry. A good time was had by all.Chicago GrandOpening_checkout

“We’re really excited to be opening in Chicago and introducing Icebreaker to active, style-savvy Chicagoans,” says Jeremy Moon, Founder and CEO of Icebreaker. “Icebreaker was founded to give active people a natural alternative to synthetics. We source merino wool from The Southern Alps of New Zealand to create beautiful and stylish apparel that feels like cashmere yet is machine washable.”

The Chicago store debut a number of new interior design features that tell the Icebreaker story and engage shoppers. Upon entering the store, customers are met by a “mountain” display that demonstrates Icebreaker layers and key styles. New Zealand sheep stations, home to the sheep that provide the all-natural merino wool used by Icebreaker, served as inspiration for the materials and textures throughout the store. This includes the natural woods specified for the walls, fitting rooms and floor fixtures to the natural steel incorporated into the design of the tables. The store wall surrounds the interior with inspirational images from the Southern Alps of New Zealand, the source of Icebreaker’s merino wool. Two other new features include a library and a Community Board where customers and Icebreaker associates can share their stories of their adventures in the outdoors and around the world. The library includes books that are inspiring to employees of Icebreaker and Moon has submitted dozens of his own.

Jeremy Moon (left) and Jason Beghe (right), star of TV Show “Chicago P.D.” hit it off and later posed with Purple Heart Medal recipient Melissa Stockwell.

Jeremy Moon (left) and Jason Beghe (right), star of TV Show “Chicago P.D.” hit it off and later posed with Purple Heart Medal recipient Melissa Stockwell.

A percentage of opening week sales went to Active Transportation Alliance in Chicago, a not-for-profit organization helping to build a movement around alternative transportation and Chicago events, encouraging physical activity.

Planning to be in the area? Stop in and try us on.

Icebreaker Chicago Store Hours:

Mon-Thur: 10am-7pm | Fri-Sat: 10am-8pm | Sun: 11am-6pm

Icebreaker can be found in more than 3,000 stores and 44 countries around the world (Here’s where to find the closest one).

Realfleece – for real

Since the 1980s, consumers have been “fleeced” by sportswear companies that make garments they call “fleece” but are actually synthetic garments made from oil.

Everyone knows real Champagne comes from the Champagne region of France; and real fleece only comes from a sheep – and now from us right here in New Zealand!

In our new Fall/Winter 10 season we unveil Realfleece – a premium natural alternative to a synthetic fleece for men and women. Unlike synthetics, Icebreaker Realfleece is stylish and sophisticated and can be worn on the mountain as well as on the town.

Here’s Icebreaker founder & CEO Jeremy Moon talking about Realfleece:

Realfleece is available from select Icebreaker retailers and online in the US at

Realfleece Aspiring Hood

Realfleece Aspiring Hood

Realfleece Igloo Hood

Realfleece Igloo Hood