Icebreaker - Pure Merino

Time’s 22 March 2010 issue in the US includes a brilliant two-page profile of Icebreaker and we’re thrilled.

Assistant Managing Editor Bill Saporito pens the story, which begins, “As a young man in New Zealand, Jeremy Moon became fond of sheep. Wait a minute, let’s start that again.”

The piece tells the whole Icebreaker story, the history of merino, and…well read it yourself here: http://www.time.com/time/magazine/article/0,9171,1971425,00.html

The awesome photo is by New Zealand photographer Steve Boniface.

Your daily kick in the pants…  Jeremy Moon features on Rattle Ya Dags.

Here I am on my ‘special’ sheepskin when I was two.   It was called ‘Lammie’.  I loved it so much I ate it, almost all of it, over the course of a year as my teeth came in.  I’m sure it’s why I have strong teeth.

Heavy petting graduated to true love when I met my first merino.   My first merino encounter, when I was six, made me realize what a half-wit Lammie was in comparison.  A fluffy slipper compared to a real beast, this sheep was magnificent.  Horns like a bull, and an attitude to match.  And a farmer who still fed it using a bottle.

Eighteen years later I started Icebreaker, and later than that I’m now a dad, with three lovely daughters of my own.  I try and open their minds to new places, people, and nature – any of which may one day, change their life in subtle yet profound ways.  They each got their own Lammie when they were born.

- Jeremy Moon, Founder and CEO Icebreaker