Icebreaker - Pure Merino

What a month!  I started with Icebreaker only a few weeks ago… but somehow it feels as though all of my retail experience has led me to take on this new role.  The Newmarket (in Auckland, New Zealand) store opening has been fantastic with such an amazing positive response from everyone that walks in the door.  It is not uncommon to have someone enter the shop who just wants to share their Icebreaker story, or to say “Yay! What a presence, the store looks amazing!!!”

The media launch last week was no exception.  The room was filled with local business people, personalities and media representatives, ready to be wooed by Jeremy Moon.  And they were not disappointed.  Jeremy set the scene with the story of Icebreaker before giving way to the live fashion show. The plush woollen carpet down the middle of the store became the catwalk for the models antics, dive rolls and exuberant high fives. A real Icebreaker way to show off this seasons new styles.

The highlight of the night… hmmm a real toss-up between the cute smiles of the Kid’s range models, and the Ramotaur parading in the Beast underwear collection!!  Sorry kids… but I have to go for the Ramotaur.

That’s it from me… I will finish with an invitation for all to come in and see the latest Fall/Winter 10 Icebreaker merino range and fantastic layout of the newest addition to the Icebreaker family – the Touch_Lab_ Newmarket.

See you soon!

- Jenny Ryan, Store Manager Icebreaker Touch_Lab_ Newmarket

Icebreaker Touch_Lab_
262 Broadway, Newmarket, Auckland
Phone: 09 529 7552
Store hours: Open 7 days: Mon-Fri 9.00am – 5.30pm, Sat 10.00am – 5.00pm, Sun 10.00am – 4.00pm

Time’s 22 March 2010 issue in the US includes a brilliant two-page profile of Icebreaker and we’re thrilled.

Assistant Managing Editor Bill Saporito pens the story, which begins, “As a young man in New Zealand, Jeremy Moon became fond of sheep. Wait a minute, let’s start that again.”

The piece tells the whole Icebreaker story, the history of merino, and…well read it yourself here: http://www.time.com/time/magazine/article/0,9171,1971425,00.html

The awesome photo is by New Zealand photographer Steve Boniface.

In Business Magazine wanted to examine the idea of ‘thought leadership’: those people in business who have the idea first and then put their necks on the line to make it happen.

Katie Foley asked Jeremy Moon, Chief Executive of outdoor clothing company Icebreaker, for his definition on thought leadership.

Click here to read the full article (page 40).