Icebreaker Blog - Holy Sheep!

Holy Sheep! is our weblog of latest news, product releases,
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It’s Wednesday: Time for Business Socks?

Our New York City TouchLab store opens tomorrow (Wednesday, 1 December), and today while we were working out a few kinks and getting ready for the VIP party and grand opening, who do we see walk in?  Some scruffy bearded guy, and someone who looks like a former Icebreaker model.

Jo Lewis, our retail designer, recognized the Conchord behind the beard and welcomed Jemaine Clement and director/actor/comedian/writer Taika Waititi (who tried on all sorts of Icebreaker outerwear).  Jemaine said he and his FOTC bandmate Bret McKenzie wore a lot of Icebreaker baselayer during their shoots to stay warm.

We’re very excited to see Taika’s new movie, “Boy“, open globally.  Both gents were ever charming and posed for photos with the Icebreaker crew, check them out below!

We hope to see them back tomorrow for the festivities.

L-R: Molly King (IB US Marketing Manager), Lee Weinstein (LWA PR Principal), Jo Lewis (IB Retail Designer), Jemaine Clement, Taika Waititi, Hazel Doocey (IB General Manager - Retail) & Leah Evans (IB Global Communications Executive)Is it time for Business Socks?!Jemaine & Taika just hanging out in the Icebreaker store

Icebreaker Opens New York City Store in SoHo

A 20-foot tall image of merino sheep is being hung, and the paint is still drying, but this Friday, November 19, is the soft opening of Icebreaker’s first TouchLab store in New York City located in SoHo!

Since it’s 8,815 miles from New Zealand to New York, please help us get the word out!

Give your New York friends our SoHo store Secret Password!
If your friends say “Baa Baa” at checkout between now and January 1, 2011, they’ll receive 10% off their purchases (not to be combined with other discounts). Please invite them to follow us at facebook.com/icebreakernz and twitter.com/icebreakernz.

Enter to Win
As a way to say thanks for your help, we’re giving away 50 pairs of delicious Icebreaker merino socks.  Just email cs@icebreaker.com a copy of your Facebook or Twitter post or email to your friends and you’ll be entered to win via random drawing on January 5.  Please put “Baa Baa” in the subject line of your email.  Please include your full name, mailing address, phone number and sock size (S, M, L).

Kiwis, Friends & Family Event Dec. 2
We’ll have a special event on Thursday, Dec. 2 for Icebreaker friends and family and all East Coast kiwis!  Watch the events page on facebook.com/icebreakernz for details!

Store Details
The Icebreaker TouchLab store in SoHo will showcase our complete line – from Outdoor, Running, Cycling, Travel, Kids, to Underwear and City collections, all made from handpicked merino wool born in the Southern Alps of New Zealand.

Address: 102 Wooster Street, between Spring and Prince Streets (Spring Street subway station)
Hours: 11-7 Monday-Saturday; 11-6 Sunday
Phone: +1 646.861.2523

half-shorn-sheep

Icebreaker Runs the Distance

We at Icebreaker Montreal would like to salute our assistant manager, Andrew Hlavacek, for recently taking part in an amazing journey.

A little more than three weeks ago, eight runners departed Montreal and ran around the clock in 10km stretches to their goal, New York’s Empire State Building 610km away. Despite a knee injury sustained during a 97km preparatory relay run, Andrew nevertheless managed to run his portions to help the team reach their destination in 58 hours – a new record for this event organized by Esprit de corps (EdC), a Montreal group of trainers who organize various team-building challenges for corporate groups.

By no means was this a macho endeavour to break records. The annual run raises money for EdC’s charity, Fondation esprit de corps, to give kids from underprivileged backgrounds chances to experience outdoor challenges in a positive environment. This year saw one of the smallest teams and runners, Stéphane Dumont, Sébastien Saint-Hilaire, Stéphane Lessard, Stéphane Martel and Andrew, were joined by EdC founder Gilles Barbot, trainer Kevin Pillu and foundation organizer, Thibaut Jegou, to help them reach their destination. Past teams averaged around 65km per person. This year each runner needed to run 84km in order to realize the objective – all the while taking turns navigating and driving the team’s mobile HQ – a rented RV!

It is the amazing functionality of our clothing which enabled us to take part in this incredible adventure. Over the past year, EdC’s crew has come to swear by Icebreaker and they have made it a staple on their clients’ equipment lists. Montreal Touch Lab team members have also participated in information sessions for groups training with EdC for a variety of challenges and our relationship continues to evolve.

Such an intense challenge afforded yet another opportunity to put Icebreaker to the test. Andrew took his system to new limits by using only one warm and one cool weather top, with two others used as ‘driers’ between runs. Prior to departure, two team-members also cast aside their scepticism and geared up with a couple of pieces each. Andrew reports that it was amazing observe the revolution in their attitudes to using athletic clothing made of natural fibres.

Merino magic aside, truly inspiring is the idea that eight people from different backgrounds can accept an intensely stressful, mentally and physically-draining routine with surprising ease and harmony. The isolation and intimacy of running in all conditions and at all times of day, brings one into communion with not only oneself, but one’s environment, team-mates and others encountered in passing. This process perfectly exemplifies our own vision and shows how such undertakings can alter how we regard ourselves and our relationship to nature and to each other.

For the runners who lived the journey to New York City, this adventure will surely permeate their workaday lives as they continue to share their experiences and the hard-earned insights gained through each foot-fall along the way.

Watch the Montreal-New York 2010 video here:  http://vimeo.com/16536747 (in French).

Damp, cold and beautifulInsisde the RVJust another sunday runThe goal in sight. Celebreating the 70th kmThe long road we have been on gets its proper name at the northern tip of MnahattanAndrew running strongVery late or very early. Who can tellJubilation and fatigue and the finish

- Icebreaker Montreal