Icebreaker Blog - Holy Sheep!

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New Zealand’s coastal city of Napier is synonymous with both adventure and design.  A love for the outdoors and a great appreciation for nature and natural products is shared by locals and those passing through, making it a perfect home for Icebreaker. And so this week our doors opened for the first time in Napier’s bustling city center shopping area.


We sat down with Amanda Salama, Icebreaker’s Global Retail Marketing Manager, and one of the many minds behind our latest store, and asked her for a behind-the-scenes look at the new location:

Napier, located in Hawke’s Bay on the eastern coast of the North Island, is known for its 1930s art deco and Spanish mission style buildings. In addition to amazing architecture and quaint shops, the area also has a reputation for outdoors activities such as fishing, kayaking, windsurfing, and parasailing (all of which Icebreaker clothing is perfect for!).

Each community is unique, and each Icebreaker store is uniquely designed to tell the Icebreaker story in the most engaging way. Upon entering the Napier store, customers are met by a “mountain” display that demonstrates how the Icebreaker layering system works. New Zealand merino sheep stations, where all of our Icebreakers are born, served as inspiration for the materials and textures featured throughout the store – everything from the natural woods for the walls, fitting rooms, floor fixtures and shelving to the natural steel incorporated into the design of the tables and floor hang bars. Finally, a community hub/library provides a space to spark conversation and discovery about Icebreaker’s heritage and brand. Our designers also have combined creative lighting with natural materials (like wood and stone) to evoke the feeling of being in nature.

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Come in and say hello during our grand opening party on Thursday, October 9th. Jeremy Moon, Icebreaker’s founder, will be there to welcome everyone – and to invite you to explore our latest collection and take advantage of exclusive grand opening specials while enjoying nibbles and Terra Sancta wines. Be one of the first 50 to flock through our doors and receive a complimentary gift bag of Icebreaker goodies. Plus, be in to win $1000 worth of Icebreaker! RSVP here.

Icebreaker Napier
Hours: Mon-Sat: 9am-5pm | Sun: 10am-4pm
Location: 65 Emerson Street Napier S | Napier 4110

Looking for Icebreaker in your area? Icebreaker can be found in more than 3,000 stores and 44 countries around the world. Find the closest one here.


Icebreaker Compass Points to Award in Germany

Last week Icebreaker headed off to Friedrichshafen, Germany for the Spring/Summer OutDoor Trade Show, an event showcasing upcoming products from the world’s leading outdoor brands. This year the expert panel of judges reviewed 361 products, with 35 being selected to receive an OutDoor Industry Award. Judges chose the winning items of gear – including jackets, sport and outdoor apparel, footwear and backpacks – for their “outstanding” innovation and quality.

Icebreaker submitted the Compass Longsleeve Shirt from our upcoming Spring/Summer 2015 collection, and following judging by six international experts, it was named one of the best designed entries. The Compass Shirt is a woven hike shirt made from our finest merino wool. It features strategically placed 120g mesh eyelet underarm panels for venting and enhanced mobility, a secure zippered chest pocket, center front snap buttons and button cuff closures. The shirt also offers UPF 25+.

The award jury concluded the Compass Shirt was outstanding in:
• Degree of innovation
• Choice of materials
• Environmental compatibility
• Functionality

The Icebreaker team had a fantastic time at our tradeshow booth (see pics below) and received a lot of great feedback. We’re looking forward to showing off these new designs and innovations when the Summer 2015 collection launches.

Are you as excited as we are? We hope so.

Stay tuned for future updates on products from our new season…

Pedalling for Preschools

Pete Oswald is avid free skier and can usually be found on the frigid slopes of The Remarkables mountain range on South Island of New Zealand. So, it’s no surprise that Pete’s recent cycling adventure through the extreme heat of Sri Lanka was quite a change.

Pete and his partner, Sophie Stevens, recently completed a grueling cycling trek through Sri Lanka to raise funds for the rebuilding of the Karaveddy Preschool that was badly affected by three decades of civil war and a tsunami in 2004. The pair covered 1270 kilometers in just 26 days leaving them extremely exhausted, but also with a great sense of reward for their efforts. The funds they raised helped to rebuild the school and playground, as well as supply the children with new books and stationary. Seeing their fundraising efforts come to life was a special experience for Pete and Sophie.

“The people were the best part. They tell you some heart breaking stories but they are so happy and stoked with what they have, which is just about nothing. We are really stoked with how much we raised and that we were able to see it being put into use at the school,” Pete says.

Icebreaker was glad to be part of this amazing cause by donating money and gear to the fundraising efforts. Pete and Sophie were outfitted in lightweight, breathable Icebreaker merino to help combat the heat and the humidity they encountered on the trip. Pete and Sophie continue to raise funds for the school. If you would like to donate, please visit find out how you can help.