Icebreaker - Pure Merino

On 1 October 2010, Icebreaker’s design team won gold and two silvers at The Designers Institute of New Zealand annual Best Design Awards, an annual showcase of excellence in graphic, spatial, product and interactive design.

Icebreaker won gold for our new, sustainable sock packaging, an 18-month project, which replaced the traditional plastic banit pins used to hold pairs of its premium merino socks together with an innovative folding cardboard wrap pack.  The company won silver awards for our Icebreaker GT Technical Baselayer packaging and the Icebreaker headquarter’s new interior art.

Congrats to Fred L’Ami and the Identity Team as a whole for their achievements last Friday. This is well-deserved recognition for the design craftsmanship that goes into their work.

Congratulations to our Graphic Design team in our Wellington Head Office.  It was announced today that 3 of our designs are finalists in the Designers Institute of New Zealand Best Design Awards 2010.

Nice work guys!

Check out their stunning work here:
Icebreaker GT Technical Baselayer Packaging
Icebreaker Merino Socks Packaging
Icebreaker Office Interior Art

The New Zealand BeST Design Awards were held on Friday night and the awesome Icebreaker design team took away three of the highly coveted awards.

We were awarded bronze awards for our Fall Winter 2009 catalogue; for our new Bodyfit+ packaging; and for the Ewe Tunes viral e-campaign we ran over the holidays. Great news!

Nice work team, sausage rolls all round at morning tea today!