Icebreaker - Pure Merino

We have been receiving loads of entries into the ‘Where on earth is Fred‘ competition – and some very interesting locations have been named!

Check out the photos for an extra clue for those of you that need it….

Email your guess now to blog@icebreaker.com and you can win a free Icbereaker top.  Entries close 31 May.

Check out our Design Director Fred.  He’s looking pretty relaxed don’t you think?  He’s just got back from hanging out (well working) at our Spring/Summer 10 collection photo shoot.

Over the next few weeks we want to know if you can tell what country we photographed our latest Superfine range.  We’ll update the blog with photos and stories from Fred along the way, and if you reckon you’ve got a fair idea, flick us an email at blog@icebreaker.com.  If you guess the correct country location, we’ll put you in the draw to win a free top.  Entries close 5pm 31 May 2009.

Oh and here’s a few ‘sneak peeks’ of Fred and our new range to get you guessing.  Just in case you weren’t sure, Fred’s the guy in the last photo.

This is a fun time lapse of our recent studio shoot for Spring/Summer 10.  As you will see we were flat out.  It would have been longer but the battery on the time lapse camera died.

We managed 70 shots across one-and-a-half days, it was a great team effort, everyone pulled together to get it done.  We were the working wounded as Dave had bit of concussion from a little trip down some stairs, I had a cold and Adrian had been vomiting for a few days.   It didn’t seem to matter too much though, as the final results were great.

Big thanks to Rebecca T, Rebecca K, Dave, Adrian, Simon, Allison, Dianna, Kenzie, Aidan & Maya.

- Richard Ban, Photographer & Retoucher