Icebreaker - Pure Merino

The team have just come back from shooting our new Spring/Summer 11 range, lucky things.  They travelled to Portland (US), up to Rotorua in the North Island (NZ), and down to Arthur’s Pass in the South Island to capture our gear in action.

We wanted to share a couple of shots with you as we’re pretty stoked with the outcome.  Can’t wait for the range to hit shelves.

We’ve just finished 3 days of intensive shooting in Portland (and beyond), covering the new Spring/Summer 2011 IcebreakerGT Run and Commute ranges.  It’s been super productive, as we build our library of compelling GT images.

Portland’s been providing us with a mix of weather which has made things interesting.  We made the most of the fine spells, even some of the rain too.

Working with Berlin photographer Timm Koelln’s been fantastic, as he adds his own spin on the shoot.  If you’re unfamiliar with his work – visit www.timmkoelln.com for a taste.  We’re looking forward to seeing Timm’s edit of the last 3 days in PDX.

We’re about to board our flight to New Zealand where we’ll continue the SS11 GT shoot in New Zealand.

Stay tuned.

- Fred L’Ami, Design Director

The team in our US office in Portland decided to head to work in their Halloween gear the other day.  What a hoot!