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We Are Sparta!

A couple of weekends ago, a few of us from the US office and our Woodburn outlet took part in our first Spartan Race. For those of you unfamiliar with Spartan, they’re a series of races that range from a 3+mile Sprint with obstacles, to a 48-hour Death Race that only 10% of participants finish. We opted for the Sprint.

As our team drove the winding roads to Washougal, WA, we were all looking forward to the race, but there was a certain amount of dread mixed in with our anticipation. Our fear was based on the Spartan’s waiver, which very clearly lays out the fact that you may die. In fact, that’s the URL of the Death Race – www.youmaydie.com! I usually just skim the standard run waiver, but then most waivers don’t mention the fact that you could suffer “animal bites or scratches.” I read every last line of that Spartan waiver. A few times. Many of us are experienced runners and have participated in mud runs before, but this was no normal mud run. We knew next to nothing about the course, but based on the videos we watched, we expected ourselves to be challenged both physically and mentally.

And those expectations were correct! The race started off with a rousing speech from a Spartan, and then, to the strains of The Dropkick Murphy’s “I’m Shipping Up to Boston,” we were off! Now I’m not going to ruin the Spartan for those of you crazy enough to try one, so I’ll skip the detailed description of each obstacle. Let’s just say you will get a chance to lift and carry heavy objects, climb walls and ropes, run through the woods, and get so muddy that even after multiple showers, days later, you’re still a little dirty. You will crawl under hundreds of yards of barbed wire, sometimes uphill (probably the most difficult thing I’ve ever done).  And you will do lots and lots of burpees.  If you like burpees, which are the official penalty exercise of the Spartan (30 for each failed obstacle, 200, yes that’s right, 200, for dropping out of the uphill barbed wire crawl), then you will love this race!

Immediately after the race, shaking and covered in mud and blood from my damaged knees and elbows, I could only think of rest and relaxation. But now, a few days removed from the race, I’m already planning for next years’ race. I think I may even do a few burpees this evening.

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Matt Hazel, US Marketing Coordinator

Melissa Moon’s race to the top

Last week, Kiwi athlete, Melissa Moon, took out the women’s title in the annual Empire State Building Run-up – for the second time in her career! Here’s Melissa’s step-by-step account of her race to the top:

“Before the race, the Empire State Building foyer was abuzz with people. But I was feeling a sense of calm, reminding myself of the Personal Best time I’d done in my training run up New Zealand’s Majestic Tower, and focusing on my key words – Kia Toa, Kia Kaha, Kia Manawanui – be brave, be strong, be persevering!

At 7.45pm, the elite women’s field assembled on the starting line. We were given our instructions, ‘Take your marks’… and the horn blew!

I was second through the stairwell door, behind five-time winner Cindy Harris. I already knew she was a fast starter, too fast for me. My biggest concern for those first 5-10 floors was pace judgement. I was in my zone – aware of those behind me, but concentrating solely on technique and pace. At about floor 16, a group of four of us passed Cindy.

I knew the next part (floors 20 – 68) would be gruelling. I prepared my mind for the challenge, put my head down, kept pushing the pace. At floor 40, there were three of us – myself; three-time winner, Suzy Walsham; and World Ironwoman Champion, Chrissie Wellington. Then, at about floor 50, Chrissie dropped behind.

At around floor 68, I grabbed a cup of water, splashed it on my face, repeated my three key words and just went for it… Eighteen floors later, I crossed the finish line, clocking 12 minutes, 39 seconds – 30 seconds faster than my 2010 time and nearly 30 seconds ahead of Suzy. It was exhilarating – finishing on top of the world’s most iconic building, at night, surrounded by snowflakes. I was a very proud Kiwi!

- Melissa Moon, Icebreaker Sponsored Athlete

Melissa shared her tips with us on how to prepare before the event – they obviously paid off!

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A Rush in Vancouver

British Columbia, here come the sheep!

Our first TouchLab in Western Canada is open now in the Kitsilano neighborhood at 2089 West 4th Avenue, near the corner of Arbutus. Our grand opening party is on Tuesday, 22 March.

Last week we were fortunate to be on a local TV show called “Shaw Urban Rush,” which highlights events, fashion and trends in the greater Vancouver area. We brought up our Run General Manager Deb Boswell and also had some Icebreaker models and even Ramotaur to help out.

Deb talked about the store, run, bike and lifestyle lines, Baacode and much more. Check it out: