Icebreaker Blog - Holy Sheep!

Holy Sheep! is our weblog of latest news, product releases,
and events related to Icebreaker employees, friends and customers. Enjoy!

Visit to see more about what we do.

Sign-up to our email database to get more news, the latest specials, competitions and inside stories from the team at Icebreaker.

Subscribe to our RSS Feed
blog | comments

Luck From Coast to Coast

This year’s Speight’s Coast to Coast is “gearing” up to be one of the greatest adventure race competitions. Coast to Coast is the world’s premier multi-sport event that takes place on 14&15 February. This high adrenaline race is the benchmark by which all other multi-sport events are judged. 2014 marks the 32nd anniversary of this iconic adventure race, which starts on Kumara Beach on the West coast of New Zealand’s South Island and finishes on Sumner Beach on the East coast.

Icebreaker’s proud to have sponsored and participated in this amazing event’s history. We would like to wish good luck to all those competing in this year’s event and we would love to hear from those of you who participate – extra bonus to those who feel free to sport lightweight, no-stink, highly-breathable Icebreaker merino wool!!! Send your Coast to Coast stories and photos into – we would love to share them with our fans! Below are some pics from Coast to Coast past.

Icebreaker Rainbow Runners

Icebreaker’s Newmarket Run Club joined a crowd of about 9,000 runners for the Auckland Color Run this past weekend! The 5km around the Pukekohe Racecourse was filled with pink, blue, yellow and green coloured powder. Below is a picture of us hanging out at the Finish Festival – we had such an awesome time and got hit by a ton of colour.

- Antonia Churcher, Icebreaker Newmarket Store Manager

Wanna run with us? Our run club meets at 6pm every Wednesday at Icebreaker’s Newmarket Touchlab store.


Counting the number of runners in Icebreaker at the Melbourne Marathon

Warning: Invalid argument supplied for foreach() in /data/sites/ on line 335

Melbourne Outlet team member Aleisha Leonard competed in the Melbourne Marathon on Sunday 14 October with her fiancée Harriet. The girls were decked out in Icebreaker from head-to-toe to complete the race in comfort! (that’s 11 pieces of Icebreaker worn between them)

After months of hard training they crossed the line in a time of 4hrs7min, under their goal of 4hrs15mins (and a 45min PB from Aleisha’s 1st marathon last year.) Aleisha was happy to be up and moving at work the next day, a much quicker recovery compared to the week of pain after completing her first marathon last year! She reported back that they used the 4+hrs to count 25 runners wearing Icebreaker tops (and one beanie) as they passed them!

“Anyone who says Icebreaker can’t be worn for exercise needs to try it.

To train for the marathon we ran 6 nights a week through the freezing Melbourne winter, through wind rain and hail! The same outfit would be worn for days before washing. I can’t imagine having to do all that training AND having to wash stinky synthetic gear every day. We did 3hr+ runs on weekends starting in the dark, sometimes runs in the midday sun… always keeping warm or cool whatever the temperature, and never stinky!

I think I’ll become a spartan (10+ Melbourne marathons) and will of course be wearing head to toe Icebreaker merino in all of them!”

Shardonnay Bliss – Melbourne Outlet Store Manager