Icebreaker Blog - Holy Sheep!

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We have a winner!

The winner of our ‘Where on earth is Fred’ competition has been found!  Thanks to all of you that entered, we know it was a pretty tough one, but most of you got the location of our Spring/Summer 10 photoshoot correct – it was Australia (good on ya mate).

We had a group of our merino growers visiting from the Southern Alps today, and Emma Subtil from Omarama Station was able to make the draw for us which was pretty exciting.

Congratulations to Penny Tennant who gets a new Icebreaker top.  Watch this space for more competitions to come.

Emma has drawn a winner - congratulations Penny!Emma Subtil from Omarama Station making the draw

So… where on earth is Fred?

We have been receiving loads of entries into the ‘Where on earth is Fred‘ competition – and some very interesting locations have been named!

Check out the photos for an extra clue for those of you that need it….

Email your guess now to and you can win a free Icbereaker top.  Entries close 31 May.

Where on earth is Fred?

Check out our Design Director Fred.  He’s looking pretty relaxed don’t you think?  He’s just got back from hanging out (well working) at our Spring/Summer 10 collection photo shoot.

Over the next few weeks we want to know if you can tell what country we photographed our latest Superfine range.  We’ll update the blog with photos and stories from Fred along the way, and if you reckon you’ve got a fair idea, flick us an email at  If you guess the correct country location, we’ll put you in the draw to win a free top.  Entries close 5pm 31 May 2009.

Oh and here’s a few ‘sneak peeks’ of Fred and our new range to get you guessing.  Just in case you weren’t sure, Fred’s the guy in the last photo.

SS10 Sneak Peak - Superfine Hot ManSS10 Sneak Peak - Superfine Hot WomanSS10 Hot Fred - on location