November 23rd, 2011 / News + Sustainability
Quite simply, because nature is better than plastic.
We know you care about where the things you buy come from, want to know about the ethical commitment of the companies you buy from, and what impact your purchases will have on the planet. That’s why we’re committed to a sustainable business model that doesn’t put profits ahead of the environment.
Each year, sheep in New Zealand’s Southern Alps grow thick merino wool, and each spring the coat is shorn. From this fibre, Icebreaker creates beautiful merino clothing. Our merino clothing combines the best qualities of traditional wool, synthetics and cotton. It’s soft and non-itch, it’s warm in the cold and cool in the heat, it breathes to prevent clamminess, and it has a miraculous ability to warn off stinkiness – you can run a marathon and still smell as sweet as if you’ve spent the day on the sofa.
And because it was made in the mountains, rather than a lab, merino wool is renewable, recyclable and biodegradable. Plus, your unique Baacode will let you trace the merino fibre from your Icebreaker garment back to its source. You can see the living conditions of the high country sheep that produced the wool, meet the farmers who are custodians of this astonishing landscape, and follow every step of the supply chain.
So along with The Nature Conservancy we’re celebrating the second year of Green Gift Monday! And encouraging you to give green this holiday season with responsible, meaningful holiday gifts.
Green Gift Monday coincides with Cyber Monday, November 28, the biggest online shopping day of the year.
November 24th, 2010 / Sustainability
Why is Icebreaker the natural choice to Give Green? Because we offer a natural choice in a world of petroleum-based synthetics.
Each year, sheep in New Zealand’s Southern Alps grow thick merino wool, and each spring the coat is shorn. From this fibre, Icebreaker creates beautiful lightweight clothing that protects the body against extremes of temperature, breathes exceptionally well, resists odor and is designed to perform in the outdoors.
When you buy Icebreaker for friends and family, you’re giving a gift that is not just soft and luxurious but natural, sustainably produced and annually renewable.
Plus, your unique Baacode will let you trace the merino fibre from your Icebreaker garment back to its source. You can see the living conditions of the high country sheep that produced the wool, meet the farmers who are custodians of this astonishing landscape, and follow every step of the supply chain.
Be kind to nature and your loved ones this year: join Icebreaker and other environmentally responsible retailers to turn Cyber Monday into Green Gift Monday. Learn more here: http://blog.nature.org/green-gift-monday/
October 7th, 2010 / News
On 1 October 2010, Icebreaker’s design team won gold and two silvers at The Designers Institute of New Zealand annual Best Design Awards, an annual showcase of excellence in graphic, spatial, product and interactive design.
Icebreaker won gold for our new, sustainable sock packaging, an 18-month project, which replaced the traditional plastic banit pins used to hold pairs of its premium merino socks together with an innovative folding cardboard wrap pack. The company won silver awards for our Icebreaker GT Technical Baselayer packaging and the Icebreaker headquarter’s new interior art.
Congrats to Fred L’Ami and the Identity Team as a whole for their achievements last Friday. This is well-deserved recognition for the design craftsmanship that goes into their work.