We want people to see our undies! And our v-necks and crewes.
Our friends at TinyChoices.com blog about trying out our garments and using Baacode to trace it through our supply chain and back to the Glen Orkney and Stonehenge sheep stations.
Jenn at Tiny Choices writes: “I am happy to own a piece of clothing which I kind of consider an investment: the high price ensures that each purchase is carefully considered, and the material – wool – is sure to last a very long time.”
We’ve had over 80,000 people view Baacode since we started our traceability programme last November.
We’ve just added new sheep stations and soon you will be able to trace Icebreaker socks too. Sustainablility has always been core to us, and we think it starts with transparency and traceability.
We’ve also heard of a few companies in other industries with tracebility programmes:
Stone-Buhr flour in Washington State in the U.S. has a “Find the Farmer” program The New York Times reported on.
An apparel group in The Netherlands has a track & trace program, which starts at the factory/manufacturing level -not at the origin of the ingredients (flour, fibre, rubber, etc.).
An Aussie company allows you to trace your jam, and was featured by Springwise.
And here’s an effort involving jewellery.
Traceability is also becoming a major issue in the fair labour world. The Fair Labour Association is partnering with several organizations cotton traceability.
Do you know of other efforts?
We’re still learning and experimenting with Baacode and hope you’re enjoying meeting our Southern Alps farmers and sheep.
What do you think so far?
