Icebreaker - Pure Merino

Saturday was another example of why it is so special to live and work here in Wellington.By morning we were shooting some of the new Fall/Winter 10 range (which is looking hot) in the studio. Shoot went real smooth thanks to the combined efforts of everyone involved – see the first picture of Fred, Jono, Jo in conference and Rich on the longboard in the background.

After my part in art directing the Beast shoot was done, I headed off to Waikanae beach for a city getaway and sunset – only 30 mins in the car.

Tu Meke.

- Dave, Senior Designer

We got the whole of head office together yesterday for a team photo.  Cheese.

Earlier this week a team of Icebreaker staff from our Wellington Head Office went down to Christchurch to attend the NZ Merino conference.  Jeremy spoke about Icebreaker and we put this video together for our merino growers so they had an insight into what life is like at the Wellington IB office.